BSB40820 Certificate IV in Marketing and Communication
CRICOS Code 111920C
If you’re creative, strategic, and love engaging with audiences, the Certificate IV in Marketing and Communication is your gateway to an exciting career in marketing. This course builds essential skills in consumer behaviour, branding, content creation, digital marketing, and communication strategies. Whether you’re looking to break into the industry or upskill in your current role, this qualification will prepare you for a variety of marketing and advertising roles in today’s digital landscape.
Course Overview
To be eligible for enrolment in this CRICOS-registered course, applicants must meet the following entry requirements:
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Be 18 years of age or more when commencing the course
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IELTS overall 5.5 (or equivalent) or a minimum Year 12 Certificate (or equivalent).
Applicants who cannot provide both IELTS overall 5.5 (or equivalent) or a minimum of a Year 12 will be required to undertake a Language, Literacy, Numeracy assessment and Digital (LLND) prior to receiving an offer.
More information about LLND requirements can be found on the ENROL page.
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Total number of units = 12
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6 core units plus
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6 elective units
Elective units have been pre-selected by KOIC to reflect current industry practices and ensure graduates develop practical, job-ready skills aligned with employer expectations. The selected electives complement the core units to provide a well-rounded qualification that balances foundational knowledge with specialised competencies.
See full unit list below.
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This qualification is delivered over a 12-month period (52 weeks total), comprising:
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36 weeks of face-to-face and/or online training and assessment, and
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16 weeks of scheduled holiday breaks.
This structure provides students with balanced study time and structured term breaks across the academic year.
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This course is delivered in a blended mode of study, combining scheduled face-to-face classes, structured online learning and independent study.
Students are required to undertake:
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16 hours per week of scheduled face-to-face classes (delivered across two days)
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4 hours per week of scheduled online classes
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4 hours per week of structured self-directed study
This equates to 24 hours per week of full-time study, in line with CRICOS requirements for international students.
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The total tuition fee for this course is $8,000 AUD.
This fee includes all training and assessment services required to complete the qualification. A detailed breakdown of tuition fees, non-tuition fees (if applicable), payment schedules, and refund conditions is outlined in the Schedule of Fees and Charges.
KOIC manages all student fees in accordance with the Fees Management and Refund Policy & Procedure and the Tuition Protection Service (TPS) Policy & Procedure.
Who is this course for?
This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions.
Units of Competency
This qualification is made up of nationally recognised units of competency that reflect the skills and knowledge required for effective workplace performance. Each unit focuses on practical, industry-relevant outcomes and is assessed through a combination of projects, case studies, workplace scenarios, and applied tasks.
BSBWRT411
Write complex documents
BSBCMM411
Make presentations
BSBMKG433
Undertake marketing activities
BSBMKG435
Analyse consumer behaviour
BSBMKG439
Develop and apply knowledge of communications industry
BSBCRT412
Articulate, present and debate ideas
BSBXCM401
Apply communication strategies in the workplace
BSBTWK401
Apply communication strategies in the workplace
BSBSOPS403
Apply business risk management processes
BSBMKG431
Assess marketing opportunities
BSBMKG434
Promote products and services
SIRXMKT006
Develop a social media strategy
Pathways to Further Study
Upon successful completion of this qualification, graduates may pursue further study in the field of marketing and communications.
Graduates may choose to continue their studies in higher-level qualifications, including:
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BSB50620 Diploma of Marketing and Communication
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Other Diploma level business or marketing qualifications
These pathways provide opportunities to deepen knowledge, build more advanced skills, and support progression into higher-level study.