BSB50620 Diploma of Marketing and Communication
CRICOS Code 111921B
Take your marketing expertise to the next level with the Diploma of Marketing and Communication. Designed for individuals with foundational marketing knowledge, this course delves into campaign planning, market research, branding, and persuasive communication. You’ll gain the skills to develop and implement strategic marketing initiatives across multiple platforms, making you a valuable asset in advertising agencies, corporate marketing teams, and digital media.
Course Overview
To be eligible for enrolment in this CRICOS-registered course, applicants must meet the following entry requirements:
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18 years of age or more when commencing the course
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IELTS overall 6.0 (or equivalent) or a minimum Year 12 Certificate (or equivalent).
Applicants who cannot provide both IELTS overall 6.0 (or equivalent) or a minimum of a Year 12 will be required to undertake a Language, Literacy, Numeracy assessment and Digital (LLND) prior to receiving an offer.
More information about LLND requirements can be found on the ENROL page.
To enrol in this course, candidates must also have either successfully completed the BSB42415 Certificate IV in Marketing and Communication or have 2 years equivalent full-time relevant work experience.
Additionally, applicants may have previously completed the following units:
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BSBCMM411 – Make presentations
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BSBCRT412 – Articulate, present and debate ideas
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BSBMKG433 – Undertake marketing activities
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BSBMKG435 – Analyse consumer behaviour
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BSBMKG439 – Develop and apply knowledge of communications industry
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BSBWRT411 – Write complex documents
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Total number of units = 12
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5 core units plus
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7 elective units
Elective units have been pre-selected by KOIC to reflect current industry practices and ensure graduates develop practical, job-ready skills aligned with employer expectations. The selected electives complement the core units to provide a well-rounded qualification that balances foundational knowledge with specialised competencies.
See full unit list below.
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This qualification is delivered over a 24-month period (104 weeks total), comprising:
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36 weeks of face-to-face and/or online training and assessment, and
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16 weeks of scheduled holiday breaks.
This structure provides students with balanced study time and structured term breaks across the academic year.
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This course is delivered in a blended mode of study, combining scheduled face-to-face classes, structured online learning and independent study.
Students are required to undertake:
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16 hours per week of scheduled face-to-face classes (delivered across two days)
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4 hours per week of scheduled online classes
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4 hours per week of structured self-directed study
This equates to 24 hours per week of full-time study, in line with CRICOS requirements for international students.
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The total tuition fee for this course is $16,000 AUD.
This fee includes all training and assessment services required to complete the qualification. A detailed breakdown of tuition fees, non-tuition fees (if applicable), payment schedules, and refund conditions is outlined in the Schedule of Fees and Charges.
KOIC manages all student fees in accordance with the Fees Management and Refund Policy & Procedure and the Tuition Protection Service (TPS) Policy & Procedure.
Who is this course for?
This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively
Units of Competency
This qualification is made up of nationally recognised units of competency that reflect the skills and knowledge required for effective workplace performance. Each unit focuses on practical, industry-relevant outcomes and is assessed through a combination of projects, case studies, workplace scenarios, and applied tasks.
BSBMKG541
Identify and evaluate marketing opportunities
BSBMKG542
Establish and monitor the marketing mix
BSBMKG552
Design and develop marketing communications
BSBMKG555
Write persuasive copy
BSBPMG430
Undertake project work
BSBMKG543
Plan and interpret market research
BSBFIN501
Manage budgets and financial plans
BSBSTR501
Establish innovative work environments
BSBMKG551
Create multi-platform advertisements for mass mesia
BSBTC404
Use digital technologies to collaborate in a work environment
BSBSOPS504
Manage business risk
BSBMKG545
Conduct marketing audits
Pathways to Further Study
Upon successful completion of this qualification, graduates may pursue further study in the field of marketing and communications.
Graduates may choose to continue their studies in higher-level qualifications, including:
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BSB60520 Advanced Diploma of Marketing and Communication
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Other Advanced Diploma level business or marketing qualifications
These pathways provide opportunities to deepen knowledge, build more advanced skills, and support progression into higher-level study.